The Background
Over 20 years in design, branding and marketing — 13 of them running his own award-winning agency, and years teaching graphic design at university.
For over 13 years Michael has taken client briefs, questioned them, presented work, absorbed difficult feedback, and navigated the design process to a finished, approved, paid-for result.
That real-world judgment — not theory — is what Red Five Academy teaches. That includes AI: Michael uses it daily on paying client work, and teaches it the way agencies actually use it — a multiplier of judgment, never a substitute for it.
The Academy exists to share the process that fills the gap between design school and real-world work.
